Assinatura do marketplace de Matchmaker

Recommendation: Establish two value-driven membership tiers – a basic access tier with essential search, up to 150 profile views per month, and two intro credits; a premium tier priced at $25–$35 monthly that adds unlimited messaging, advanced filters, priority support, and 8–12 outreach credits.

Onboard strategy: Use a two-step path: free signup followed by a paid tier. Target upgrade rate 15–25% within 14 days. Offer a 7-day trial plus a pro-rated first month to smooth transitions. Track weekly metrics: activation rate, profile view frequency, and message-start rate. Premium members average 3.2 verified connections within 60 days; basic members average 1.1.

Add-ons: Use value-based add-ons – profile boosts, verified badge, concierge intros. Price each add-on independently; cap boosts at 3 per day to preserve quality. Provide a monthly limit on auto-matches to avoid fatigue. Example price points: $3 per boost, $9 badge, $12–$15 for a week of concierge intros.

Retention targets: Set renewal reminders 7 days before expiry; offer loyalty discounts after 6 months; measure churn monthly; aim churn under 4% monthly for basic, under 1.5% monthly for premium. Keep net revenue retention above 110% by cross-sell; track LTV/CAC around 4x.

Launch blueprint: Provide a transparent feature matrix on the pricing page; showcase user testimonials; run a 30-day pilot; gather feedback, then refine price points and outreach credits based on demand. Deploy analytics dashboard to monitor activation, upgrade rate, and revenue per user daily.

Pricing tiers and feature access: who should choose each plan and what’s included

Choose Growth tier when you operate with 15+ active matches monthly; it delivers the strongest value while keeping costs predictable.

Starter tier: 15 USD per month or 150 USD per year. Includes up to 10 matchmaking actions monthly, 1 user seat, standard search and filtering, 2 saved searches and alerts, auto-match suggestions, basic analytics with a monthly activity report, calendar sync with Google and Outlook, and email support with 48-hour response.

Growth tier: 35 USD per month or 350 USD per year. Includes up to 40 matchmaking actions monthly, up to 3 user seats, advanced filters (age, location, interests, availability), unlimited messaging, saved searches, alerts, weekly performance insights, priority email support, calendar integrations with two-way sync, enhanced profile displays, and onboarding assistance.

Pro tier: 75 USD per month or 750 USD per year. Includes unlimited matchmaking actions, up to 10 user seats, API access and data exports, full access to all search and filtering, unlimited messaging, advanced analytics and cohort reports, dedicated success manager, 24/7 chat support, custom onboarding, and priority feature requests.

Annual commitments deliver savings: Starter 150/year (vs 180/year if billed monthly), Growth 350/year (vs 420/year), Pro 750/year (vs 900/year).

Billing workflow and plan changes: onboarding, renewals, upgrades/downgrades, and cancellations

Recomendação: Prorate charges automatically at onboarding when a tier is selected mid-cycle, and apply the delta on mid-cycle upgrades/downgrades with immediate billing. Preserve the original renewal cadence, issue precise receipts, and display a transparent calculation of days used, rate, and amount due.

Onboarding workflow: collect a payment method, confirm the pricing option, and show the prorated amount if joining mid-cycle. Set a 30-day cycle with renewal on the same day each month. If a trial exists, run it without charges; at its end bill immediately the prorated portion of the active tier, or the full amount at the next renewal. Provide receipts that expose base rate, proration, and renewal date. Use webhooks to reflect billing state in access controls in real time.

Renewals: automatic collection on the renewal date using the stored method. If payment fails, trigger a retry sequence: day 2, day 5, day 12 after the due date. Suspend access after the final retry; restore once payment succeeds. If no success, terminate access at cycle end and generate a final invoice for the due balance.

Upgrades/downgrades: permit instant access changes; compute delta between the old and new monthly amounts, prorate across the remaining days in the current cycle, and charge the difference within 24 hours. Update the next renewal date to reflect policy, or keep the existing cycle while applying the delta to the subsequent bill. Example: old tier $25, new tier $40, 15 days left in a 30-day cycle -> charge (40 – 25) × 15/30 = $7.50; the renewal date stays aligned with the chosen approach.

Cancellations: allow end-of-cycle exit with no further charges beyond the last day. If cancellation occurs mid-cycle, offer a credit toward future usage or apply the credit to the next cycle according to policy; provide a final statement listing charges to date and any remaining credit. Disable access at the end of the current cycle and retain essential data for a defined period as required by regulation.

Payments and compliance: support multiple methods (cards, wallets, direct debit) with tokenization to avoid storing raw credentials. Enforce PCI controls, secure storage, and alerting on failed attempts. Maintain a detailed event log including receipts, refunds, and adjustments. Provide export options (CSV, JSON) supporting internal accounting and audits.

Analytics and governance: monitor key indicators such as new onboarding conversion, renewal rate, upgrade velocity, and cancellation drivers. Review friction in the signing step every sprint, and adjust the cycle length or pricing to improve continuity. Ensure receipts are retained in a retrievable format to meet retention timelines and support reconciliation with external systems.

Value estimation: forecasting benefits for clients and matchmakers to justify subscriptions

Adopt a value model that projects gains to clients alongside matching professionals, then attach these numbers to each membership tier so buyers see concrete ROI up front.

Baseline metrics anchor estimates: client journey length averages 6 weeks; engagement hours per profile average 7 hours; match success rate sits around 27%; average revenue per engaged client is $820; 90‑day churn among active members reaches 38%.

Three growth levers drive measurable benefits: efficiency, outcome quality, and risk reduction. Quantify each via a concrete unit: time saved, higher match probability, and lower dropout risk. Assign monetary values: time saved multiplied by a blended hourly rate; uplift in conversion valued by incremental revenue; churn reduction valued by retained revenue. Build a 90‑day projection with a base, optimistic, and conservative scenario.

Recommended methodology: create a value calculator that outputs three numbers: client ROI (net monetary benefit minus tier cost, divided by tier cost), partner efficiency gain (hours saved per week divided by total hours), and retention uplift (customer lifetime value increase minus downside). Use a 36‑month horizon for LTV, apply a 12% discount rate, and present results in a dashboard on onboarding and monthly emails.

Operational steps include selecting data sources, running a 90‑day pilot, and sharing results with prospective members. Track metrics such as time to first successful match, average outreach hours per engaged profile, response rate, NPS, churn, and ARPU. Build one-page case studies showing ROI deltas by tier, and use these visuals in onboarding and renewal conversations to validate value delivered by membership tiers.