...

International Matchmaker Academy (IMA) introduces a Russian-language tailored course: “Matchmaking Career 2025”

Last revised: July 28, 2025

Enroll in the Course

“A career in matchmaking allows you to work with clients worldwide while enjoying the freedom to live anywhere.”

“Matchmaking Career 2025”

An updated program for women who want to learn about the matchmaking profession, earn income from this new career, and help their friends successfully find love and get married.

ima girls


Join now our 15-hour matchmaking program for just
35,000 ₽ — become a certified matchmaker!
Course starts October 14, 2025. Course continues for 2 months.

Join course

Work of your dream as seen on TV. Watch the movie and start your career!

Join now

What You’ll Learn

Comprehensive Training: Our online curriculum covers all facets of the art, science, and business of matchmaking. Through self-paced e-learning modules and live coaching by industry experts, you’ll gain a complete foundation to thrive as a professional matchmaker. The program requires no prior experience – we start from the ground up to turn you into a confident Certified Matchmaker.

  • Matchmaking Fundamentals: Master the core skills of professional matchmaking – from conducting in-depth client consultations to assessing compatibility and coaching clients in dating and relationships. You’ll learn proven techniques to identify true compatibility beyond surface “chemistry,” helping clients focus on shared values and long-term potential matches.
  • Business & Branding: Learn how to launch, manage, and grow your own matchmaking business. We guide you step-by-step to craft your business plan, develop your brand, market your services, and manage client relationships effectively. Whether you aim to operate solo or build an agency, you’ll know how to position yourself for success as an entrepreneur in this industry.
  • Modern, Science-Backed Approach: Embrace a modern, tech-supported approach to matchmaking. Our curriculum integrates the latest research in psychology and relationship science, as well as training on using today’s digital tools to enhance your matchmaking process. You’ll learn how to leverage innovations like personality assessments and even AI-assisted matching algorithms to complement your intuition – ensuring your methods are cutting-edge and effective.
  • Ethics & Professionalism: We uphold the highest ethical standards. You’ll train under a code of ethics recognized across the industry, learning best practices for client confidentiality, inclusivity, and professional integrity. By the end of the course, you’ll not only be skilled, but also a certified professional who adheres to globally recognized standards – giving clients confidence that they are in good hands.

About this course

In today’s world, women find it increasingly challenging not only to marry but, more importantly, to maintain a stable, lasting marriage. This course prepares you for a meaningful profession—helping women who genuinely desire to build a strong family but lack guidance on how to achieve it. You’ll gain the skills to support them in establishing fulfilling relationships and nurturing a happy, stable home. Here are 15 key things you will learn in the International Matchmaker Academy (IMA) course:

  • Foundations of Matchmaking
    Explore the history and evolution of matchmaking across cultures to understand how traditional principles blend with modern dating needs.
  • Modern Dating Industry Insights
    Analyze trends, challenges, and opportunities in today’s dating landscape—especially how matchmaking complements dating apps.
  • Psychology of Relationships
    Learn key concepts in relationship psychology and compatibility to assess and guide clients toward lasting connections.
  • Client Consultation Skills
    Master the art of the first impression: how to run discovery calls, assess sincerity, build trust, and ask the right questions.
  • Profile Development & Match Criteria
    Create deep, personalized profiles using relationship goals, values, and preferences that guide your matchmaking decisions.
  • Match Sourcing & Network Building
    Learn where and how to find ideal matches—building a database, using social media, AI tools, and collaborating with partners.
  • Arranging the Perfect Match
    Know how to evaluate, propose, and set up matches while managing expectations and special requests.
  • Client Coaching & Follow-Up Learn how to support clients after dates, collect feedback, and guide them with constructive coaching toward success.
  • Conflict Management & Troubleshooting
    Gain confidence in handling difficult clients, overcoming objections, refining criteria, and staying resilient through setbacks.
  • Professional Ethics & Legal Know-How
    Learn to run a matchmaking business with integrity, confidentiality, and legal compliance, including GDPR and contracts.
  • Using Tech Tools & AI
    Get hands-on with CRMs and AI like the SoulMatcher Matcher™ platform to organize profiles, schedule follow-ups, and automate workflows.
  • Client Communication & Expectation Management
    Set clear boundaries and realistic timelines with clients to build trust and long-term satisfaction.
  • Business Setup & Branding
    Define your niche, create service packages, pricing, and brand identity—including a polished website and sales strategy.
  • Marketing & Lead Generation
    Learn how to attract and convert leads using social media, email funnels, and free offers like webinars or dating guides.
  • Scaling Your Matchmaking Business Develop a growth plan with new income streams, collaborations, and long-term goals like training others or expanding to new markets.

Who Is This Program For?

IMA is built for the resilient, big-hearted woman who is ready for a new chapter. You’ll feel right at home if you are:

  • A Russian-speaking woman (ages 25–55) living outside your homeland, navigating a new culture but still carrying the values and intuition you grew up with.
  • Seeking a career change or fresh start: Perhaps you’ve put your own career on hold for family or struggled to find meaning in your current path. You’re ready to reinvent yourself in a role that excites you.
  • Emotionally intuitive and people-focused: You have a natural empathy and can often read people’s hearts. You might have a psychology or teaching background, or simply a life filled with giving advice and making introductions. Your emotional intelligence is your superpower, and you want to use it.
  • Passionate about helping others: Nothing fulfills you more than seeing others happy. You love the idea of being a guide in someone’s love story – the catalyst that helps lonely individuals find their partners. If you’ve ever thought, “I wish I could do something meaningful that helps people,” this is for you.
  • Independent and ambitious: You want to be your own boss and achieve financial independence, but doing something purpose-driven. You aren’t afraid of taking initiative. In fact, your experience adapting to life abroad has proven how resourceful and determined you are. Now you want to channel that resilience into building your own business.
  • Looking for flexibility: You might be a mom, a caregiver, or a free spirit who travels. You need a career that fits your life’s demands – one that lets you work from home or anywhere, set your own schedule, and balance work with personal life. Matchmaking can be that flexible, fulfilling path you’ve been searching for.

Out course will positively impact your career and social life

  • Discover a fulfilling new career path by becoming a certified professional matchmaker, making meaningful connections between people.
  • Build meaningful friendships and professional contacts with like-minded women who share your values and goals.
  • Increase your confidence and social skills, empowering yourself to easily connect and communicate effectively with new people.
  • Gain professional respect and recognition by mastering relationship-building and networking skills that enhance your interactions in any workplace.
  • Understand and apply psychology-based matchmaking techniques, enriching your insights into people and relationships, improving both your personal and professional relationships.
  • Boost your earning potential and career satisfaction, creating a fulfilling source of income while doing work you genuinely enjoy and find meaningful.
  • Become a valued relationship expert within your social circle, helping your friends find meaningful relationships and positively impacting their lives.

Globally Recognized Professional Matchmaker Certification Course
Whether you’re just starting your matchmaking journey or you’re an experienced Cupid, we have the perfect training course tailored for you.

I’m Natalia Sergovantseva, founder of the International Matchmaker Academy, where I share my passion and expertise with aspiring professional matchmakers. Having established a successful matchmaking agency in London and co-founded the SoulMatcher Premium Dating App, I’ve combined the best insights from traditional matchmaking practices and innovative dating technologies to create our unique course.

Our course doesn’t just provide valuable knowledge—it also includes a complimentary 6-month subscription to our matchmaking marketplace, directly delivering clients and leads to you. With us, you’ll receive both exceptional training and immediate access to clients in one comprehensive solution.

Natalia Sergovantseva’s credentials

  • Founder of International Matchmaker Academy (IMA)
  • Co-founder of SoulMatcher.app
  • C-level HR manager in major Russian and international companies Auchan, Intesa Sanpaolo, British Petroleum, Sberbank Factoring
  • PhD, Master of Psychology certified coach of the AICPA
  • Certified expert in psychometrics and personnel assessment
  • Speaker at international conferences on personnel assessment
  • Winner of the RB Digital Awards with a case study: “Assessing the psychological compatibility of a new employee with the current team using AI”

Turn your passion for connecting people into a fulfilling, profitable career.

The International Matchmaker Academy is a beginner-friendly online certification program that gives you the skills, credibility, and tools to become a professional matchmaker. Train on your own schedule with self-paced modules and live mentorship, earn an internationally recognized certification, and get plugged into SoulMatcher’s global “Matcher” marketplace at special rates to start helping clients find love from day one. It’s an inspiring, inclusive, and flexible path – designed for newcomers with no prior experience – that combines modern relationship science with real-world business training. If you’re ready to change lives and build a thriving career in the $8.5+ billion dating industry, our Academy will set you up for success.

Why Become a Matchmaker?

Make a difference: Few careers are as rewarding as matchmaking – you have the opportunity to help people find real love and build lasting relationships. Every successful match means two lives changed for the better, thanks to you.

Flexible lifestyle: As a matchmaker, you can be your own boss and set your own hours, creating a work-life balance that fits around you. It’s hard work at times, but the freedom this industry provides is a game changer for those seeking a more flexible, lifestyle-driven career.

Unlimited potential: Grow your business as large as you envision – there’s no upper limit on your earning potential. You could start locally as a one-person operation or expand internationally and build a global brand. The choice is yours, and you control how far you go.

High demand: The matchmaking and dating services market is already a multi-billion dollar industry (worth around $8.5B globally in 2023) and is projected to reach nearly $13B within the next decade. Yet, there are only a few thousand professional matchmakers worldwide – meaning your skills will be sought-after in an industry poised for growth. In short, there’s never been a better time to launch your career in professional matchmaking.


As a matchmaker, you gain what most jobs can’t offer — time and money, Natalia Sergovantseva

Built for Your Success

Globally Recognized Certification: Earn a certificate that carries weight. Graduates receive an official Certified Matchmaker designation and Seal of Excellence to display – credentials that build instant credibility and trust with clients and peers. Our program is aligned with international matchmaking standards, so you’re seen as a true professional worldwide, not just a hobbyist. (The Matchmaking Institute in New York, for example, was long the only school authorized to certify matchmakers – our academy builds on that legacy of quality and global recognition.)

Marketplace & Client Leads: We don’t just hand you a certificate and send you off – we actively help you start your business. Upon certification, you become a verified matchmaker on SoulMatcher’s Matcher™ Marketplace, a one-of-a-kind platform that serves as both your client pipeline and your matchmaking toolkit. You’ll gain access to an ever-expanding database of quality-vetted singles around the world, dramatically expanding the pool of matches you can offer your clients. Even more, our platform provides client referrals to jumpstart your roster – connecting you with people seeking matchmaking services through SoulMatcher. In short, you’ll have real clients and candidates at your fingertips from day one, and a full-featured CRM system integrated to manage all your matches and communications. This all-in-one setup means you can hit the ground running as a new matchmaker with both the tools and clientele to succeed.

Global Community & Network: When you join the International Matchmaker Academy, you’re joining a supportive community of like-minded professionals. Connect with an international network of certified matchmakers, coaches, and industry leaders who can mentor you, answer questions, and collaborate on tough matches. Building these relationships will enrich your career – you’ll have peers to share advice, refer clients or candidates, and celebrate successes together. (Many Academy graduates credit the contacts and confidence they gained through our network for helping them launch successful agencies and even win industry awards.) We believe in growing together, so you’ll never feel alone as you navigate your new profession.

Ongoing Support & Growth: Your development doesn’t stop at graduation. We provide extensive post-course support to continue boosting your success. You’ll have access to mentorship and resources as you establish your business – for example, join regular live Q&A calls with experts for 6 months after you graduate, so you can get advice while you set up your practice. We also host advanced workshops, webinars, and send you updates on the latest matchmaking trends, so you can keep your skills sharp and stay ahead of the curve. As part of SoulMatcher’s professional network, you may receive discounts to industry events or conferences and opportunities for further certifications down the line (e.g. relationship coaching specialties), allowing you to continuously expand your expertise. Our mission is to empower you for the long run – with the knowledge, community, and technology to thrive in helping people find love, now and throughout your matchmaking career.

Ready to inspire love stories and build a career you’ll love? The International Matchmaker Academy is your pathway to a meaningful profession. Whether you’re dreaming of starting your own matchmaking agency or adding matchmaking to your skillset, we provide the education, credibility, and ongoing support to make it happen. Join us and become part of a new generation of ethical, tech-savvy matchmakers making a difference worldwide. Your journey to a rewarding new career starts here!

Enroll in the Course