How SoulMatcher’s AI Transformed HR: Unlocking Team Productivity & Hiring

In the landscape of modern business, human resources are more than just a department; they’re the lifeblood of any organisation. This was splendidly acknowledged when SoulMatcher, in partnership with GetTransfer.com, clinched the prestigious RB Digital Awards 2025 for their groundbreaking work in HR technology. This award didn’t just come out of the blue; it was an acknowledgment of the innovative spirit that drives these companies forward.

The brainchild of Natalia Sergovantseva, SoulMatcher introduced a unique matchmaking and dating service, initially aimed at personal relationships. However, with a swift pivot, they adapted their sophisticated psychological compatibility algorithms to address the nuances of employee interactions. Think about it: just as two people might find common ground in a relationship, companies can identify the best-fit employees for their teams. This method of matching employees takes hiring to an entirely new level, light-years away from the traditional resumes and interviews where personal chemistry often gets overlooked.

What’s particularly striking is how this technology tackles some of the perennial issues in hiring—namely, employee compatibility, productivity under pressure, and overall engagement. Remember those nights when a new hire just didn’t mesh well with the team? Well, using AI, SoulMatcher crafted a tool that minimizes these risks. The results from their integration with GetTransfer.com speak volumes: a primary selection pool tripled, the number of interviews plummeted, and new employee adaptation rates skyrocketed. In simpler terms, they’re not just finding employees; they’re building cohesive teams!

As the CEO of GetTransfer.com, Alexander Sapov puts it, “This partnership has not only optimized our hiring process but has also laid the groundwork for a robust corporate culture.” This collaboration provides a clear roadmap for businesses looking to navigate the complex waters of workforce management.

The RB Digital Awards are more than just accolades—they represent a beacon of what the future of HR can look like when technology and human insight converge. And as for the field of Human Resources? It’s heartening to see such innovations at play, redefining how businesses will strategize around their greatest asset: their people.